Friday, September 25, 2009

Orange Kenya Targets 2 Million Users By Year End

Telkom Kenya CEO Mickael Ghossein has announced that the company has attracted over 1.38 million mobile customers in its first year in operation under the 'Orange' banner, and expects the number to rise to over two million by the end of 2009.
Ghossein, speaking at an event celebrating the anniversary, stated that the company had a consolidated customer base of around 1.8 million and had spent approximately KES8 billion (USD109 million) on network expansion over the twelve-month period, a figure the company plans to match in 2010.
The CEO also said that the telco is focusing investment on higher value services, such as its W-CDMA and broadband networks, claiming that Kenyan customers have little interest in price wars between service providers, but instead are concerned about quality of service. France Telecom acquired a 51% stake in Telkom from the government in late-2007 and integrated the operator into its international Orange brand on 17 September 2008.

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