Zain Launches Borderless Roaming for Data Services

Mobile operator Zain has launched cross-border data services across the Middle East and East Africa on its One Network platform. The GRX-based data access is provided to Zain customers roaming in other markets where the company is active and provides for data use at the local country rate. The One Network already offers local pricing for voice and SMS, with no charges for incoming calls while roaming on another Zain network.

Customers can also top-up using local country vouchers. The new data services include internet, e-mail, MMS, BlackBerry service and Zain portals, such as the recently launched Zain Create platform.

The Middle East countries that benefit from this data service are Bahrain, Jordan, Iraq, Kuwait, Saudi Arabia and Sudan, while in East Africa the countries are Kenya, Tanzania and Uganda.

By the end of 2009 all other African One Network countries will join and benefit from this data service. Customers do not have to pre-register for the data access service, move to a special tariff, change their handset settings or pay any subscription fees for One Network. 

Zain Begins Lay-offs In Nigeria, Uganda

The Zain Group - a mobile communications firm with operations in Africa and the Middle East – has started laying off at least 2,000 employees from all its subsidiaries, with its entities in Nigeria and Uganda announcing the lay-offs of 300 and 27 employess, respectively.

This follows the Group’s decision to sack the lot as it strives to position itself in the premier league of world’s top 10 telecommunications firms.

The decision emerged at a strategic meeting with senior Zain executives from all 22 African and Middle East operations, in Bahrain last week.

Zain’s new wave of layoffs will particularly affect its head offices and operations structures across all markets. Until Monday, the Group directly employed 15,500 workers. The reduction of its workforce by 2,000 will represent a loss of 13 percent in its human resource departments.

Zain Nigeria in a statement announced it was laying off 300 of its staff, an action aimed at aligning its business model with the Zain group's growth strategy. Mr Yesse Oenga, the managing director Zain Uganda, said 27 workers will be sacked from their jobs in the country.

In March, 141 staff at Zain Kenya were laid off. Other markets that have already sacked workers include; Iraq, Jordan, Kuwait, Malawi and Sierra Leone.

Zain Group Chief Executive Officer Dr Saad Al Barrak who announced the layoffs – the single largest in Africa so far, said the layoffs are part of the firm’s Drive2011 – a new programme aimed at propelling the company towards its 2011 target with 150 million subscribers and $6 billion in revenue.

In Uganda, the termination of workers to re-align Zain’s operations begun yesterday, according to Mr Oenga. Zain’s staff downsizing process forms part of its new drive to improve service delivery to its customers in all operations, according to Mr Oenga. 

Specifically, Zain Nigeria said it was joining operations across Africa and the Middle East to implement the new business model, Drive2011, which is part of Zai n 's drive to become a top 10 global mobile operator by 2011 with 150 million cust o mers and earnings before interest, taxes, depreciation and amortisation of US$6 b illion.

Zain has invested more than US$12 billion in Africa since 2005, with a plan to m ake further investments of up to US$2 billion this year.

Zain to Cut Down on 2,000 Jobs, Plans to Outsource More Functions

Zain has announced that it is cutting some 2,000 jobs as it streamlines its operations and increases the outsourcing some back office/non-core functions to strategic partners. The project, Drive2011 is expected to improve Zain’s operating margin by 5% within 12 months.

The Zain Group will align its head office and operations structures in accordance with the new operating model. This will result in Zain reducing its current 15,500 global workforce by 2,000 - a 13% reduction across the board. Zain operations in Iraq, Jordan, Kenya, Kuwait, Malawi and Sierra Leone have already begun the process.

“Drive2011 is a natural consequence of Zain’s evolutionary journey. It was planned soon after the launch of our ACE strategy in 2007 and is a structured and timetabled approach to maximizing efficiency,” declared Zain Group CEO Dr Saad Al Barrak. “We will create genuine market differentiation through our services and deliver on our Zain brand promise of ‘A wonderful world’. This will be achieved through a combination of managed outsourcing, centralization and leveraging capabilities, as well as training and development for our personnel, all of which will improve our operating efficiencies.”

In a move aimed at tackling the challenges ahead and attaining other 2011 targets of 150 million customers and a US$6 billion EBITDA, Dr Al Barrak also announced several senior management changes at both Group and country operation level.