Tuesday, July 28, 2009

Orange Clinches Eight Year CAF Deal

A new deal will see telecommunications company Orange will sponsor all major competitions organised by the Confederation of African Football (CAF) over the next eight years.

The deal was brokered by the Sportfive agency.

Orange will title sponsor CAF's flagship competition the Africa Cup of Nations, will receive television and mobile rights in France for CAF competitions, and will broadcast CAF events on mobile in 55 African countries.

The new partnership begins with the 2009 CAF Champions League, which begins this month. Orange has taken over from rival company MTN, which had a four-year deal that ended last year.

The competitions covered by the agreement are: the Africa Cup of Nations (held every two years), the African Nations Championship (held every two years), the African Youth Championship (held every two years), the CAF Champions League (annual), the Confederation Cup (annual), and the CAF Super Cup (every year).



Mariéme Jamme- The African Strategist said...

This is a political decision I am sure! It is not fair and bad for the development if Africa.


Talk Now said...

Well, this is not unusual in Africa. However, there has always been hope that things will not always have to be this way in Africa.
Indeed, a deal involving CAF (and indeed FIFA) and Orange needs to be devoid of these things.
Perhaps, @Marieme, you could throw more light into your comment