Rwandan mobile operator, Rwandatel says that it missed its subscriber target for the first half of this year by 30%, but said that its market share had risen by 15%. According to company officials, Rwandatel had set a first half subscription target of 600,000 clients but managed only slightly above 420,000 active subscribers on June 30.
However the company's Corporate Communication Manager, Cleophas Kabasiita, told the local New Times newspaper that the current clientele base is still a milestone.
"This is so far good considering the perception the public had. I can say that our campaigns have been focusing on changing the mindset of the public," she said.
Management is optimistic the 1.2 million will be achieved by the end of the year.
LapGreen Networks, a subsidiary of the Libyan African Investment Portfolio, owns 80% of Rwandatel. Last year, the company signed a US$35 million deal with Huawei to revamp its landline network and replace its CDMA network with a GSM/WCDMA based platform.
According to figures from the Mobile World, at the end of Q1 '09, the operator had an estimated 260,000 customers, compared to 1.3 million at the only other operator, MTN. Last December, Millicom was granted the country's third mobile license after paying US$60 million for the 15 year license.