Friday, July 3, 2009

Mascom Signs Leading Musician

One of the popular Botswana Hip-hop musicians Zeus, has just signed a licensing deal with leading cellular network provider, Mascom.
The one-year deal will allow Mascom to use Zeus' song Summer Celebration for promotional purposes. By signing this deal Mascom will be able to use the song as a vehicle for its radio and television adverts, as well as a ring tone.
Since and before the video for his hit single Imagination off the Unreleased Club, Corners and Churches album, Zeus has consistently made and released quality music that garnered positive responses from his local and international audiences. Summer Celebration is an apt response to the demands of a public hungry for music from the intrepid artist. The song, an amazing addition to Zeus' already impressive discography, should warm things up this winter right through to December.
Zeus is already making waves off the strength of a few tracks that have made their way into the local and international radio stations. The track Kwela Man by South African group Kwela Tebza, which features DJ S'bu aka Mzekezeke, the legendary Mahotella Queens and Botswana's own Zeus, is a superb fusion of hip-hop, kwaito and masquandi.
The latest song from Zeus making waves around Africa is titled Champagne music. It made its debut at Number One on the Metro FM Hip-Hop Countdown while the video, which was shot for the song a month ago in Johannesburg and features popular South African DJ T-Bo Touch, was screened on SABC 1's LIVE! music programme as the opening video for the show.
As an artist Zeus is well respected in Botswana and South Africa, with demand for his music coming from all over the continent.
Over the years the artist has set himself apart from his peers by dazzling audiences with cutting-edge lyricism and is considered by most as the standard bearer of Botswana's emerging hip-hop industry. His skills have been tried, tested and proven in collaborations with some of the biggest names in the region.
Quite notably people will always remember his features on HHP's YBA 2 NW and his current chart-buster Acceptance Speech. The duo will once again link up on the remix for the Mascom-endorsed Summer Celebration. Zeus' star power is also constantly courted, as evident by his recent judging of the Botswana search for its representative on MC Africa for Channel O and the performing at the launch of the Coca-Cola Cup.
Together with the likes of Owen Rampha a.k.a Mr O, Zeus is being managed by long time friend and business partner Tshepo Rox Sikwane of Big Dawg Productions. And the good news is that plans are at an advanced stage for the reloading of the Freshly Baked album to include songs like Champagne music for distribution in South African market.

No comments: