MTN Rwanda has set itself a target of reaching 2 million subscribers by the end of this year. The operator currently has around 1.4 million customers. The company also expects to be able to pick up half of the potential 6 million subscribers that Rwanda Utilities Regulatory Authority (RURA) is targeting by 2012.
"Our plan is to reach the target which we set in our effort to being the leading telecom operators in the country," Yvonne Makoro, Senior Marketing Executive at MTN told the Sunday Times.
The company recently opened a new customer care center and is planning to launch a mobile money transfer service shortly. A low-cost service offers discounts to callers in areas where the network is under-used at the time.
MTN Rwanda is 55% owned by South Africa's MTN, with 35% held by the Rwandan based Tristar Investment Group with the government holding the remaining 10%. The government plans to sell its 10% stake in the company by the end of the year.
Earlier this year, rival operator, Rwandatel said that it had missed its own internal sales targets by 30%. Rwandatel had set a first half subscription target of 600,000 clients but managed only slightly above 420,000 active subscribers on June 30.
According to figures from the Mobile World, at the end of Q2 '09, Rwandatel had an estimated 435,000 customers, compared to 1.4 million at MTN. Last December, Millicom was granted the country's third mobile license after paying US$60 million for the 15 year license.