South Africa based MTN has inked a mobile content deal with India's IMImobile covering its 21 markets. The appointment of IMImobile as its managed services and hosting partner follows a review of MTN's mobile content and media services landscape.
One of MTN's new content streams will be the 2010 FIFA World Cup of which the mobile operator has exclusive global mobile content rights. Accordingly, MTN will leverage its IMImobile partnership to deliver exclusive 2010 FIFA World Cup content on subscribers' handsets, including soccer match news, fixtures, match results as well as team and group profiles.
MTN is now aligning its mobile content and media services strategy across its 21 markets in Africa and the Middle East to standardize and enhance its media content offerings to its subscribers. MI mobile will deploy its Service Delivery Platform (SDP), including its Content Management System (CMS).
Vishwanath Alluri, Founder and CEO of IMImobile said: "This is a major commercial milestone for IMImobile as we continue to build our offering to support leading operators worldwide. To be chosen by MTN as their strategic partner ahead of a strong list of competitors is testament to our unique service which is based on industry leading technology platforms, content management expertise, a managed services and SaaS business model combined with 24/7 technical support and strict SLA compliance. We are excited by the opportunity and are looking forward to helping MTN achieve its objectives of creating substantial additional revenue streams."