Kenya's telecom's operator, Safaricom, has launched a new brand campaign.
Put together by Safaricom staff and the firm's appointed advertising agency, Redsky, the campaign will be relayed through all available media channels: TV, radio, retail units, press, billboards and website.
According to Safaricom CEO Michael Joseph, this is a way of saying, "Thank You" to the firm's subscriber base, which spans a cross-section of Kenya.
The motivation behind the campaign is to demonstrate the diverse and evenly distributed beauty of Kenya and her people.
Added Mr. Joseph: "From the campaign it is evident that Safaricom reaches out to all Kenyans in ways that are not apparent to most people."