Monday, June 29, 2009

Safari Launches New Campaign

Kenya's telecom's operator, Safaricom, has launched a new brand campaign.

The campaign, with the tagline Niko na Safaricom, underlines the firm's rich Kenyan heritage and resonance with its over 13 million subscribers across the country.

Put together by Safaricom staff and the firm's appointed advertising agency, Redsky, the campaign will be relayed through all available media channels: TV, radio, retail units, press, billboards and website.

According to Safaricom CEO Michael Joseph, this is a way of saying, "Thank You" to the firm's subscriber base, which spans a cross-section of Kenya.

The motivation behind the campaign is to demonstrate the diverse and evenly distributed beauty of Kenya and her people.

Added Mr. Joseph: "From the campaign it is evident that Safaricom reaches out to all Kenyans in ways that are not apparent to most people."

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