Mobile content white-label supplier, FoneStarz Media has won one of its most significant deals and is now managing the entire content downloads portal for Vodafone live! in Egypt. The dual-language English and Arabic downloads service has allowed FoneStarz to vertically integrate games, ringtones, video and personalisation products like wallpapers, themes and Flash Lite into one fully managed storefront, using its content management and delivery system, Daius.
The second phase of the site will also involve FoneStarz managing the App Store for the rapidly growing Vodafone network, which has more than 17 million subscribers.
It's the first time the company has created an end-to-end mobile entertainment solution for an operator. FoneStarz will bring its own licensed content and will also host, manage and aggregate content using Vodafone licenses, both local and from Group.
Dave Moreau, Chief Executive Officer, FoneStarz Media, said: "This co-ordinated storefront is at the heart of what we are trying to achieve as a Company. We firmly believe that by pulling together all the different mobile entertainment categories under one properly managed store we can significantly improve the mobile content experience for customers.
"Vodafone Egypt has given us the chance to prove this and in a highly exciting, dual-language market it's a challenge we have relished. Now we have to make sure all the best retailing practices we have developed in the last seven years in this business are put to work to make this downloads portal a huge success."
FoneStarz already works with Vodafone elsewhere, managing the ringtones and pictures business for them in the UK and other on-deck services in Ireland, Australia, New Zealand and South Africa.
The company has recently signed up five deals with Hutchison 3 to manage on-portal categories in the UK, Ireland, Sweden, Denmark and Austria.