Orange has launched its international brand campaign 'Together we can do more' in Africa on 18 May. This drive co-ordinated by Publicis will run in Senegal, Mali, Niger, Guinea, Guinea Bissau, Ivory Coast, Cameroon, Central African Republic, Botswana and Kenya.
It is the first time Orange rolls out a single brand campaign in as many countries. The drive features a TV commercial, press and poster advertising. It reflects the group's aspiration to liberate and inspire people with simple ideas and services to help them connect, collaborate and co-create in new and exciting ways.
The commercial ends with the statement, "I am delighted because thanks to everyone I can share my experiences with the people I love".