Global mobile phone manufacturing giant Nokia has announced three new reasonably priced handset models, that the company says could bring the goal of having Internet in emerging markets closer to reality.
The Nokia 2730 Classic, Nokia 2720 Fold and Nokia 7020 each come Internet-ready, and work with Nokia's range of emerging market services such as Nokia Life Tools and Ovi Mail. These services give customers the ability to easily find information, educational tools and connectivity services like e-mail via mobile handsets.
Says Alex Lambeek, Vice President at Nokia: "The power of the internet is undeniable. We've seen mobile technologies catalyze the growth of the informal sector across the world, empowering local entrepreneurs and having an immediate and lasting impact on people's lives. Services like Nokia Life Tools and Ovi Mail, combined with the mobile phones we're launching today, bring powerful solutions that can be the gateway to knowledge, entertainment and people, without the need for a PC."
According to inhouse research conducted by Nokia, almost 50% of emerging market customers say that they would rather connect to the Internet over a mobile phone than a PC. As a result, Nokia has developed locally relevant packages that consist of affordable mobile phones and applications, designed and built to meet the specific needs of customers in the developing world.
Lambeek concludes, "With our longstanding commitment to emerging markets, a Nokia customer can be confident that any product we offer meets a strict and consistent set of high-quality standards. This is particularly important in markets where technical assistance and repair shops are not easily accessible."
The new handset models are pegged to be far cheaper than other available Nokia models, with the Nokia 2730 Classic priced at around EUR80.