Friday, March 12, 2010

Zain Launches New Tariff Plan In uganda

Zain has launched Flexxy, a new tariff platform that offers discounts up to 99% across all networks.“It gives customers real time discounts as they make calls, especially when the network has less traffic,” said Levi Nyakundi, the consumer marketing manager, at the launch on Thursday at Zain House in Kampala.

The discount rates also vary according to the geographical location of the caller and the time of call which determines the size of the traffic. “This new tariff is about taking advantage of the opportunities given to you. It is yet another way for us to make things easier and that much more interesting for our customers as they take advantage of all the different discounts that we are making available to them”, said Caesar Mloka, Zain’s Marketing Director.

The Flexxy tariff plan re-launches the tariff wars that had been the centre stage of competition in the telecommunication industry in Uganda a few years ago, until innovations like mobile money emerged in 2009.  MTN, for instance, has a related tariff structure called MTN Zone with high discounts for MTN to MTN calls.

Along side the new tariff plan, five Zain clients will each win sh100m, every week for eight weeks. Every customer that joins Zain’s Flexxy wins two entries into the weekly draw.

Through live TV draws on both NTV and UBC, five lucky winners will each win Shs 20 million every Monday. In the final week, one lucky customer will win Shs 100 million.

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