MTN Signs Deal With Manchester United

Following deals with Telekom Malaysia  and Turkish Airlines in March and January respectively, Manchester United has announced a new sponsorship deal with the South African mobile phone operator MTN.

The commercial package is understood to run until the end of 2013.

Following deals with Telekom Malaysia and Turkish Airlines in March and January respectively, Manchester United has announced a new sponsorship deal with the South African mobile phone operator MTN.

MTN claims to be Africa's largest pure-play mobile phone operator with 116 million subscribers across 21 countries.

MUFC also has other related commercial arrangements with a variety of overseas-owned companies including India’s Bharti Airtel and Saudi Telecom Company.

David Gill, the club’s chief executive, said the deal with MTN is a “Very important step in the club’s plan to get closer to its family of fans based all over the world.”

Last year the club that it had signed a four-year sponsorship deal with America's Aon Corp, which was valued £80m. The new deal sees Aon takes over from AIG for the 2010-11 season.