Friday, April 24, 2009

MTN Launches CSR Campaign Targeting women in Sudan

MTN Sudan has launched its corporate social investment projects for 2009, entitled “Together for wellbeing of Sudanese society”, including an initiative specifically aimed at the upliftment of women.
Says Hassan Jaber, CEO of MTN Sudan: “The project aims to empower women and draws attention to the importance of supporting them in today’s society. A memorandum of agreement between MTN Sudan and the Sudanese Development initiatives (SUDIA) was signed at Al Salam Rotana Hotel in Khartoum on the 24th of March 2009.

The project entitled “MTN’s micro-finance initiative for women empowerment”, focuses on financing small projects that will help increasing the daily income average for targeted families.

The first phase of this project will last for one year, after which funding will be directed to other families. 

Half of the world’s population live on only $ 2 a day or less than that , which means affected families are unable to afford the high cost of health, education and food . Micro-credit schemes have provided great solutions to increase the rate of daily income for these families and build their capacity.

Mr. Abdul Rahman Al Mahdi, SUDIA Executive Director, said that the fund will be directed in favor of four areas in Khartoum State to cover a large number of Sudanese families.

He also added that the program provides the possibility of training a number of young people on how to manage small loan programs. He then added that the support provided by MTN for this program will greatly help owning necessary expertise to four national committees and enabling them to obtain the qualification needed for the managing such large projects.

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