South African cellular operator Vodacom has teamed up with On Demand Group to launch mobile TV subscription on-demand services to its 3G user base.
The companies claim that the ‘TV:On Demand’ service,
including TV series, music videos and other content, is the first of
its kind available in Africa, allowing mobile users to watch what they
want on demand, at any time. A monthly subscription costs ZAR75
(USD10.33), or a week’s access can be obtained for ZAR20.