Friday, September 3, 2010

Zain Introduces Low Price Vouchers As Price war rages On

After reducing its calling rate by 50% just a fortnight ago, Zain Kenya, the second largest mobile telephony operator in Kenya, has introduced Sh5 and Sh10 denomination airtime vouchers to the market.

Zain Kenya Managing Director Rene Meza said the move was aimed at complementing its recent 50% reduction on call charges.

“We are offering a wide range of scratch card denominations to suit the needs of all individuals. Access to telecommunication services is no longer a luxury but an integral part of each Kenyan’s socio-economic needs,” said Meza.

Meza said the lowering of tariffs was only the first ace up Zain’s sleeve, adding that the operator would be able to match any move its competitors made.

The Kenyan mobile telephony industry is currently experiencing cutthroat competition, with networks introducing various incentives to lure customers.

According to the Communications Commission of Kenya’s latest statistics, Zain was closing in on the two million-subscriber mark.

Zain becomes the second operator to introduce the Sh5 and Sh10 vouchers after Safaricom made a similar move in November 2009.

“We would like to enable our subscribers to enjoy our new low calling rates without hindrance. The low denomination scratch cards that we have introduced onto the market underpin our continued commitment to make access to telecommunication services in Kenya more affordable,” he said.

Meza said Zain Kenya would continue enriching the customer experience through providing affordable and flexible services in line with changing market needs.

“We are very happy with the way the Kenyan market has received our new approach to business. We are confident that we will be able to reclaim a significant portion of the market share as we pursue our goal of attaining market leadership,” he said.

He revealed that Zain had embarked on an upgrading programme for its infrastructure to cope with growing call traffic.

Last month Bharti Airtel announced that it had released Sh24 billion in capital investment into the Kenyan operation following acquisition of the company.

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