Thursday, May 27, 2010
Orange Money Launched in Senegal, Mali & Madagascar
The service allows mobile customers to deposit and withdraw money, to transfer money, to easily buy call credit, to pay for goods at certain retail partners and to pay bills. The service is available for all Orange customers whether or not they have a bank account. The Orange Money account is activated free of charge and without any minimum deposit. Orange Money is built around a system that guarantees transactions against the risk of theft or fraud and that is fully compliant with the regulations.
The launch of Orange Money in Senegal, Mali and Madagascar follows on from the launch of the service in the Cote d'Ivoire in December 2008 after extensive trials. Commenting on this launch, Marc Rennard, Orange’s executive director for the Africa, Middle East and Asia Pacific Region, said: ‘Orange Money is a very important part our strategy in Africa and emerging markets.
Mobile payment services have the potential to bring cost-effective and secure access to banking services to people with low-incomes, who often live in rural or remote areas. By providing our customers with the means to save money, pay bills and run their businesses, we are not only reinforcing customer fidelity but we are also able to play an active role in the economic development of the country’.
Orange Money will also be launched in Niger and Kenya in the coming months, and will eventually be extended across the Group's entire footprint in Africa and the Middle East.