Millicom says that it has officially started its mobile operations in Rwanda today. Millicom was awarded its license in December 2008 and will be the third operator in the Rwandan market. The service is launching with approximately 50% coverage of the population, with plans to extend coverage significantly over the next three years.
Mikael Grahne, President and CEO of Millicom, said "With a population of 10 million, mobile penetration of less than 20%, and a rapidly developing economy, Rwanda is a highly attractive market for Millicom. With our focus on affordability and our strengths in distribution and innovation, we believe we can make mobile voice and value-added services a reality for the mass market in Rwanda."
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